Days before unveiling exclusive shoe line, tennis icon Roger Federer shares stunning images from family expedition in Japan

Roger Federer is a star beyond tennis. Since officially ending his pro tennis career in September 2022, Federer has been living a more relaxed life and frequently traveling to various destinations with his family. Additionally, Federer has been working closely with brands to introduce new products, and he is set to launch the Cloudtilt shoes on October 12..

Roger Federer enjoyed quality time with his wife Mirka, their twin daughters Myla Rose and Charlene, and twin sons Leo and Lenny in Japan. The Swiss tennis icon shared insights into their family trip on Instagram. 

Federer’s Collaboration with LOEWE brings “Cloudtilt” shoes

Since Roger Federer retired in 2022, he worked very closely with brands to bring on new products and launch them along with the team. And now, his $10 billion investment brand has launched a brand-new product in collaboration with another e-commerce store.

Roger Federer and his company are partnering with the e-commerce store LOEWE to launch a new line of shoes that offers an impressive blend of comfort and design. This series of shoes, named ‘Cloudtilt,’ is set to be released on October 12th.

Roger Federer
via CBC Sports

The official page of ‘On,’ one of Federer’s product lines, has also posted a launch video. What sets this range apart is the incorporation of Swiss engineering, which will infuse it with a distinct Roger Federer essence, making the product truly stand out.

The official ‘On’ page has posted numerous pictures and videos of Ben Shelton wearing shoes from the brand. He frequently sports these remarkable shoes on the court, including during his matches at the Laver Cup. Additionally, he posed with the shoes in hand within one of the company’s store setups.

Roger Federer’s Japanese adventure

Roger Federer recently shared highlights from his family trip to Japan with his wife, Mirka, and their four children. Since retiring from professional tennis in September 2022, Federer has embraced a jet-set lifestyle, frequently traveling to various destinations with his family. Earlier this year, the 20-time Grand Slam champion enjoyed a scenic week in Mallorca with his wife and kids before vacationing in Croatia.

Following his recent trip to Vancouver for the 2023 Laver Cup, Roger Federer has arrived in Japan with his family. The former World No. 1 shared a glimpse of his adventures on social media by posting pictures from his visit to a grocery store.

The 20-time Grand Slam champion captured the vibrant atmosphere of Takeshita Street in Tokyo. On October 8, the 42-year-old visited the Kanazawa Indoor Tennis Club and took part in a private tennis session with his family. The club shared images from the former World No. 1’s visit on social media:

“Mr. Roger Federer, who is on a private family trip today, on the morning of the 8th, finished a sightseeing tour of Kanazawa and played tennis as a family at our Kanazawa Indoor Tennis Club,” the post was captioned on Instagram. (translated from Japanese).

The club also added that Roger Federer, the 20-time Grand Slam champion had requested privacy for his family during the session, resulting in the club being closed to the public for the day

Victor Okechukwu

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