Cristiano Ronaldo is one of the most successful and known soccer players in the world, mainly due to his huge amount of trophies and individual awards. He is also one of the most marketable figures on the planet, and is often sponsored by many big companies.
Apart from footwear giants Nike, many other big companies and brands also have partnerships with Ronaldo who brings in worldwide attention and revenue to anything he is associated with him. However, one of these partnerships may have instead brought him misfortune.
Cristiano Ronaldo sued over Binance partnership claims
Cristiano Ronaldo had signed a partnership with one of the world’s biggest crypto exchanges, Binance, last year. In November 2022, the pair joined forces to open Ronaldo’s first ever NFT collection. He also often sponsors them on his social media pages. Just this Tuesday, he posted on his social media, “Cooking something up with Binance.”
Cooking something up with @binance https://t.co/FMAP5GAdxE
— Cristiano Ronaldo (@Cristiano) November 28, 2023
However, Binances was recently given a lawsuit by a United States federal government watchdog for claims of financial mismanagement. According to the Coin Telegraph, Ronaldo is also the subject of a class-action lawsuit. It was done by three individuals who claim that the Al Nassr striker’s promotion of the crypto exchange has harmed them financially.
Their main claim is that, due to Ronaldo, users were more likely to join Binance, which is being investigated itself for selling unregistered crypto securities. The case reports that, “Ronaldo’s promotions solicited or assisted Binance in soliciting investments in unregistered securities by encouraging his millions of followers, fans and supporters to invest with the Binance platform.” They also claim that Ronaldo was fully aware of all the risks and dealings of Binance before signing a partnership with them.
Cristiano Ronaldo’s personal museum opens in Riyadh
Ronaldo has only continued to grow in fame in Saudi Arabia since his move to Al Nassr. And now a museum has opened in his name there in Riyadh which is dedicated to his career. It was built as part of the Riyadh Season festival which is attracting many foreign visitors and tourists.
The museum is named the “CR7 Signature Museum” and features many memorabilia related to the player. Made as a state of the art facility, the museum features many replicas of his trophies and individual awards, and also many of his match worn shirts. Many of his iconic moments can also be viewed via video through special features.
A wax statue of the player is also present there, which has divided fans on social media. Recently, Ronaldo himself paid a visit to the museum along with his brother Hugo. He posed with his own statue and was seen interacting with the rest of the museum as well. He shared it on his Instagram writing the caption, “This is My Story. From Madeira to Saudi Arabia, my CR7 Signature Museum is now open in Riyadh.”
Cristiano Ronaldo will have to worry about the lawsuit later, with a huge derby game against Al Hilal in the Saudi Pro League awaiting him and Al Nassr on Saturday.
