How do we appreciate the beautiful game if we cannot watch it live? Technology innovation has enhanced the broadcast of live matches in full HD, and Sky and TNT have leveraged this, securing the right to live match coverage of up to 70%.
This is not just about fat wallets, though. It’s a coronation – a global mic drop declaring the Premier League the king of the beautiful game. So raise your virtual pint, because the beautiful game is about to get even more beautiful.
Sky wins TV rights agreement for Premier League
In the latest four-year Premier League broadcast deal starting from 2025/26, Sky Sports has emerged as the winner, securing the rights to four out of five packages. The remaining package has been retained by TNT Sports. This agreement marks a significant expansion, with exclusive live coverage set to increase by an impressive 70%.
The context of this contract implies that Sky Sports will retain the the hosting of its famous Super Sunday program. And to mark an incredible shift in history, all final games of the Premier League season will be broadcast live in one place.
This new and historical deal is set to last of a term of four years, spanning across the 2025/26 season to the 2028/29 season.
Furthermore, in a groundbreaking development, Sky Sports will have the ability to broadcast multiple live matches on several weekends at 2 pm on Sundays. This new agreement is expected to contribute a total revenue of £6.7 billion over the span of four years.
What does Sky and TNT Sports’ TV rights deal mean for Premier League?
Following the recent agreement between the Premier League, Sky, and TNT Sports, the competition is set to receive a substantial £6.7 billion over four years for its UK television rights. There is an anticipated notable shift in the broadcasting landscape in the UK, as all matches, except for Saturday 3 pm kick-offs, will be broadcasted for the first time.
This newly elaborated terms of contract have enabled the Premier League to achieve what it has termed as “the largest sports media rights deal ever concluded in the UK.” This deal is a one of a kind because it will be perceived as strengthening the Premier League’s claim as the world’s most successful domestic football competition.
Even though the annual revenue from domestic rights is set to grow by just 4%, a figure below the current inflation levels, the deal’s value is more than double the recent agreement reached by Italy’s Serie A. This emphasizes the enduring allure and financial prowess of the Premier League in the broadcasting market.
