Heineken, the Dutch company, launched a non-alcoholic beer back in 2017, and it has grown to become the best-selling non-alcoholic beer in the industry. They call it Heineken 0.0. Over they’ve sponsored sporting events like the UCL and even had an ad with Paul Rudd as Antman, which was played in the Super Bowl. Since 2016, they’ve been working in the F1 industry too.
Recently, they have partnered up with two-time world champion Max Verstappen for a very creative campaign. Max is currently dominating Formula 1 and has gained a lot of popularity after the F1 boom caused by the Netflix show Drive to Survive.” Making him a perfect candidate for an aptly named “Best Driver.”
Max Verstappen features in Heineken’s global campaign for positive message
Verstappen has starred in an ad campaign called “The Best Driver,” which was launched on Monday after the Hungarian GP. The message of the campaign is to never drink and drive.
In the advertisement, Verstappen is seen as the best driver each and every time by his friends since he doesn’t drink. Therefore, his friends always ask him to drive them home after the bar. But, at the end of the commercial, Verstappen deceives them by drinking a beer, but it was actually non-alcoholic, the Heineken 0.0 one.
Max Verstappen is happy to promote the brand and its cause. He is glad to raise awareness about responsible alcohol consumption. In an interview, he had this to say when asked about the campaign “For a driver in Formula One, making the right choices, both on and off the track, is crucial for success. When you are behind the wheel, such a focused mindset – especially when it comes to safety – is essential. I thoroughly enjoyed working on this campaign and hope that everyone quietly not only enjoys watching it but, above all, thinks about the important message behind it.”.
With the launch of the campaign, the Dutch company has signed a six-year deal with Red Bull driver Max Verstappen making him the Brand ambassador for Heineken 0.0
F1 fans’ response to Max Verstappen’s Heineken commercial
Currently, Max Verstappen’s performance has led him to be the biggest name in the sport of Formula One. This essentially means that his decisions have a deep effect on millions of his supporters and the Formula 1 community as a whole.
Fans have been loving the newly launched campaign. The positive comments have kept pouring in for driver Max Verstappen and the whole advertisement.
OMG THIS IS AMAZING!!! Love it!!!
— Emerald Gemstone (@EmmaGemstone) July 24, 2023
Some comments even suggest that after two world championships, this advertisement is Max Verstappen’s shot at an Oscar, claiming that the driver is in his acting era.
The campaign gained a lot of traction and popularity after Max Verstappen himself posted it on social media.
