The Buffalo Bills veteran Josh Allen witnessed no sign of cresting in his popularity in five years with the team. From getting mobbed by fans at the PGA Championship in New York in May to getting overwhelmed with hundreds of “Josh!” screams on the Madden video game cover a few days later, the quarterback continues to be a hero in Buffalo.
After leading the Bills to three consecutive AFC East titles by rewriting the team’s passing and scoring records, Allen has already stolen the heart of die-hard football fans. Besides these on-field records, the young star also hit the headlines several times due to his philanthropic initiative, and “Josh’s Jaqs” is one of them.
Josh Allen’s “Josh’s Jaqs” cereals launch 4th edition
According to Allen‘s Thursday post on X, formerly known as Twitter, he partnered with the Pittsburgh-based company PLB Sports and Entertainment to bring fans the fourth edition of his cereal, Josh’s Jaqs after amassing hundreds of thousands of dollars from the earlier three editions.
Year 4 of Josh’s Jaqs 🤯🤯🤯🤯
Available at @Wegmans, @TopsMarkets, @OCHBuffalo and online at https://t.co/AWX3QocGdB &, @plbsports pic.twitter.com/zvym6WLxPv
— Josh Allen (@JoshAllenQB) August 16, 2023
The fourth edition box features “a red, white, and blue stripe color pattern with a football maze on the back”, and it will be available to purchase at Wegmans along with Tops locations in Western New York or online.
In January, the QB along with PLB Sports and Entertainment released “JA’s 17 Blend Coffee” and netted over $200,000 from its sales along with sales from “Josh’s Jaqs” as well. The Pittsburgh-based company also joined hands with another former Buffalo signal-caller in 1998 to produce “Flutie Flakes”. However, they only brought second editions of Josh’s Jaqs and Flutie Flakes out of all their collaborations over time, per a statement from the company’s founder Ty Ballou.
Bills QB’s endorsement deal funds Oishei Children’s Hospital
All money from the sale of the “Josh’s Jaqs” cereal will go to John R. Oishei Children’s Hospital. The fourth edition of the cereal also features a QR code that will allow people to make direct donations to the hospital.
In 2020, the Buffalo’s fans flooded the hospital with $17 which resulted in $1.1 million in donations to show harmony with the Bills after the death of his grandmother. A wing was later opened there in honor of his late grandmother Patricia Allen. Following the iteration of Josh’s Jaqs, the two-time NFL MVP was seemingly happy to be a part of the hospital’s development activists.
“It’s incredible that we are on the fourth iteration of Josh’s Jaqs. The donations from the fans and proceeds from the coffee and cereal has given the doctors and nurses the necessary tools to operate on a very high-level day in and day out with the technology they’ve been able to purchase with some of the funds from the Patricia Allen Fund.”
Allen has been working with the hospital shortly after getting drafted by the Bills in 2018. Besides his on-field excellence, his off-field generosity is sure to earn him high respect ahead of the regular season.
