The undisputed “King of Football” Lionel Messi has swapped the roar of European stadiums for the tranquility of the Miami sun after conquering the World Cup. Despite huge efforts, Inter Miami’s playoff dreams were dashed, leaving the GOAT with an unexpected hiatus.
As China friendlies fell through, Messi finds himself in an unfamiliar position – enjoying an extended vacation with his family. On the bright side, this downtime has opened up new opportunities for him besides enjoying family time.
Lionel Messi announces latest collab
Lionel Messi is widely recognized as a highly marketable figure, with his name being familiar to households around the world. The Argentine boasts an impressive 494 million followers on his Instagram account, putting him just behind Cristiano Ronaldo in terms of popularity.
With so much followers, Messi rakes in huge amounts of views and as such any brand would want to be involved with him. Sponsoring Messi to advertise their products mean that it would receive much customer attention and sales could improve massively.
Recently, he posted a video where he is seen promoting a drink, with the caption, “Hey everyone! I’m excited to announce my new partnership with Michelob ULTRA, the Superior Light Beer. We have big plans ahead, so stay tuned!”
This beverage is a popular choice among beer enthusiasts in the United States which is produced by AB InBev, the renowned maker of beer and the largest brewer across the globe. Based in Belgium, they have formed an official partnership with CONMEBOL, the governing body of South American soccer, for the upcoming 2024 Copa America tournament in the United States.
Messi’s involvement is sure to help the tournament receive more attention in the United States, while everyone involved would also benefit hugely.
Messi spending time with family on vacation
Apart from doing collaborations with brands, Lionel Messi is very much free. Therefore, he is spending much time with his family, even recently going to Disney World with them.
Leo Messi and his family are in Morocco for a vacation! pic.twitter.com/uCV0fCjNy8
— Leo Messi 🔟 Fan Club (@WeAreMessi) December 9, 2023
The eight time Ballon d’Or winner is currently in Marrakesh in Morocco. He is expected to attend the CAF African Footballer of the Year event where the best African players will be awarded. He was invited by CAF and could be presenting an award.
Messi and his family were also seen at Le Jardin Majorelle and the Yves Saint Laurent museum, two landmarks of the city. The event will take place tonight in Movenpick hotel in Marrakesh.
