A profitable beverage firm called Prime Hydration was established in 2022 by a partnership between Logan Paul and KSI, who had previously been strong competitors. They launched Prime Energy drinks and extended their product range by adding additional flavors to their list of offerings. Notable collaborations were gained by the company, including being the official beverage of the UFC and earning a deal with Arsenal.
They have just gained Guinness World Records by shattering a supersized piñata that was designed like a bottle of their sports drink, PRIME. Their enterprise has been very successful, and they have lately accomplished this feat.
Logan Paul officially breaks the Guinness world record
The iconic YouTuber, influencer, and WWE US Champion Logan Paul collaborated with his old rival KSI to release the popular drink “PRIME” in January 2022. PRIME’s hydration and caffeinated drink lineup has been a smashing success, with over a billion bottles sold worldwide.
The limited edition ‘Piñata Colada’ flavor was recently introduced in Mexico, making it the third nation to debut PRIME after the US and UK.
Logan Paul and KSI planned to shatter the Guinness World Record for the largest piñata bottle at their launch event as a way to commemorate the event. A piñata fashioned like maize on Mexican Street that was 99 feet tall held the previous record.
The pair achieved the feat by releasing their enormous PRIME piñata, which was 110 feet in height and 35 feet in width, becoming the biggest piñata ever hung as well.
The PRIME piñata, which was created with a budget of over $1 million, was over five times bigger than the previous biggest suspended piñata and 10% larger than the previous largest piñata overall. On December 9, 2023, the PRIME Hydration owners were presented with certificates for the record-breaking feat. The occasion was captured on film by Guinness World Records and uploaded to their YouTube channel.
Watch: KSI slammed Logan Paul on a table in true WWE fashion
At WrestleMania 39 earlier this year, KSI made an unexpected entrance during Logan Paul’s battle against Seth Rollins. Paul did not want to “Frog Splash The Nightmare” through the announcer’s desk, but he did it anyway.
In KSI’s revenge moment this week, he sent Logan Paul crashing through a table with John Cena’s famous Attitude Adjustment during a recent PRIME Hydration event. That was a part of fun obviously.
For added comic relief, Samy Rivera, the newest member of PRIME and a Twitch broadcaster, pinned Paul while Mercedes Roa counted to three. Rivera brought a one-of-a-kind flair to the fun occasion owing to her enormous 6.8 million Instagram followers.
Aside from their wrestling careers, don’t you think Paul and KSI are brilliant businesspeople? Share your thoughts in the comment section.
