Kyrie Irving recently did a tour to China for the promotion of his collaboration with the sportswear brand Anta. He was welcomed by a huge crowd upon his arrival in the Asian country. Kyrie has a huge following in China and is a popular figure among the Chinese basketball fans.
Kyrie was part of a few events and also participated in a charity match before coming back to prepare for the upcoming season with the Mavs. During his promotional tour, along with the new collaboration, Kyrie also unveiled a striking new logo for his shoe line.
Anta’s collaboration with Irving gets a fresh logo design
Kyrie Irving has unveiled his new logo for his collaboration with the Chinese Sportswear brand Anta. The logo bears a striking resemblance to his previous collaborative logo with the American sports giant Nike. Irving has been with Nike for almost a decade, but the partnership came to an end in November 2022 after the Mavs star’s controversial rhetoric which was considered antisemitic.
The logo features the letter “K” and the number 11 which both relate directly to Kyrie, K being the first letter of his name and 11 being his jersey number. There has been no announcement of a new Kyrie exclusive shoe lineup by Anta as of now, but it is expected to drop soon. He would be seen wearing the Anta shockwave 5 when the upcoming season starts putting an end to covered up Nike sneakers.
Kyrie Irving secures long-term partnership with for signature shoe
Shams Charania recently reported on the deal details between Kyrie Irving and Anta. The deal looks very lucrative and it’s easy to understand Irving’s decision to become a part of Anta’s roster alongside Klay Thompson and others. According to Charania, the Dallas Mavericks star has signed a five-year endorsement deal with Anta.
As the part of the deal Irving will granted the unique position of Chief Creative Officer (CCO) at the company. It will also give him the power to recruit/sign new players and collaborators and help Anta with full distribution in the US.
The management company of Irving (A11Even) was responsible for the negotiation of the deal. Overall, it looks like a good and profitable deal for Irving given he as a free agent in the sneaker world after the fallout with Nike.
What do you think of the new logo unveiled by Kyrie Irving? Are you excited for new Kyrie shoes by Anta? We are eager to hear your thoughts, so drop in the comments and share with us.
