NFL community erupts in laughter after Dolphins abandon ‘Fins Up’ motto due to trademark issues

Quarterback Tua Tagovailoa and wide receiver Tyreek Hill failed to keep up the initial hype of the Miami Dolphins in the playoff game. The team, which handed a staggering 70-20 defeat to the Denver Broncos, sustained only misfortune in the latter part of the season. After securing a win against the Cowboys in Week 16, they suffered a three-game losing streak.

When the Dolphins went down to the Buffalo Bills 14-21 in Week 18’s season finale, fans thought they would be able to bounce back in the wild card match against the Kansas City Chiefs, but they once again faltered by digesting a 19-point loss. To add insult to the injury, the team has been now facing issues surrounding their ‘Fins Up’ motto as well.

Dolphins drop their ‘Fins Up’ motto due to trademark issues

The iconic ‘Fins Up’ motto that defined the Dolphins’ spirit is bidding farewell due to trademark challenges. It has been reported that a company, potentially Margaritaville, holds the rights to this cherished phrase, prompting the team to seek a new rallying cry for the upcoming season.

Over the years, the team’s players and supporters have come to identify with the “Fins Up” salute, which entails placing a straight hand on top of the forehead to resemble a dorsal fin. Social media, particularly under the hashtag #FinsUp, has served as a hub for franchise content.

A report from Betway sheds light on the NFL’s most influential slogans and chants, with the Los Angeles Chargers claiming the top spot in popularity based on social media metrics. Interestingly, the Jacksonville Jaguars’ chant emerges as the most intimidating, according to Spotify data.

Amid this shift, the Dolphins, ranked 9th in the NFL, generated substantial online buzz with 354,274 tweets. However, the sentiment analysis reveals a modest positive sentiment score of 23.8%, via Dolphins Talk.

NFL world mocks Dolphins’ motto issue

In the aftermath of the Dolphins’ disheartening 26-7 loss to Patrick Mahomes’ squad in the AFC wild-card matchup, the focus quickly shifted to the team’s embarrassment over the trademark issue surrounding their ‘Fins Up’ motto. After witnessing their team’s playoff hopes unravel, a wave of mockery swept through the NFL world.

The trolling session was fueled by creative and cutting-edge suggestions for alternative mottos.

A user proposes a new, tongue-in-cheek slogan, “FINished.”

Another suggested, “FINS LOSE.”

The 7-26 defeat against the defending champion not only ended the Dolphins’ current playoff run but also highlighted the prolonged playoff drought they have endured. Since their thrilling overtime victory against the Indianapolis Colts back in 2000, they have failed to taste playoff success for 23 long years. As the losses piled up, fan’s dismay was visible in their posts.

A fan wrote, “How about Fins haven’t won a playoff game this millenium ! Or Fins haven’t won a road playoff game since Richard Nixon was president.”

Keeping aside the disappointment of fans, which motto do you think suits the Dolphins? Tell us in the comments.