Super Bowl LVIII is fast approaching, scheduled for Feb. 11 in Las Vegas, NV. The highly anticipated event will take place at Allegiant Stadium. As the first time hosting the Super Bowl, Las Vegas is going all out to make it memorable.
From extravagant entertainment at the Las Vegas Sphere to the city’s vibrant atmosphere, fans are in for a treat. With the excitement building, anticipation is high for an unforgettable game day experience. Vegas is ready to welcome sports enthusiasts from around the globe for a thrilling event.
How much do Las Vegas Sphere’s ads cost during Super Bowl LVIII?
Amid the glitz and glamour of Super Bowl LVIII, all eyes are not just on the players battling it out on the field, but also on the advertisements shown off-screen. The Las Vegas Sphere also has emerged as a lucrative platform for brands aiming to captivate the massive audience tuning in for the big game.
With its LED display “exosphere,” the Las Vegas Sphere is a towering architectural wonder and also a prime advertising space. Brands are shelling out a whopping $2 million for advertising takeovers during Super Bowl week. The amount is a stark contrast to the usual $450,000 rate for a normal week. The demand is so high that all ad inventory for Super Bowl week has been sold out, with prices escalating closer to game.
The Las Vegas Sphere is charging brands up to $2 million for advertising takeovers during Super Bowl week.
— Joe Pompliano (@JoePompliano) January 31, 2024
• Normal week: $450,000
• Super Bowl week: ~$2 million
All inventory has been sold, with rates increasing as the game gets closer. pic.twitter.com/j2ap4wkqXT
Ads will be rotating every few minutes for 6-12 hours, depending on the package purchased. The Sphere usually features three to four brands each day to ensure exposure to a diverse audience throughout the week. On the day of the game, only two brands will grace the Sphere due to the requirement of complete takeovers.
From live entertainment to screenings of acclaimed films, the Las Vegas Sphere has become a hub of entertainment and commercial activity. Elite brands like NFL Sunday Ticket, Xbox, PlayStation, Meta, and Coca-Cola have all capitalized on this unique advertising opportunity throughout the years.
Las Vegas Sphere displays Chiefs and 49ers graphics for Super Bowl LVIII
The Las Vegas Sphere has once again captured the world’s attention with its latest transformation ahead of Super Bowl LVIII. It has donned the colors and imagery of the Kansas City Chiefs and the San Francisco 49ers to ignite the excitement among fans and visitors. Players from both teams have already arrived at their destination.
The collaboration between Sphere Entertainment and the NFL has brought about a stunning transformation of the Sphere. They turned it into iconic helmets representing the Chiefs and the 49ers. The Exosphere, both inside and outside the building, is set to be a hub of activity leading up to the grand event. It is providing a plethora of custom videos, advertisements, and photo opportunities for fans.
Awesome look at the Las Vegas Sphere showing off #Chiefs and #49ers graphics in preparation for the Super Bowl 🔥
— Dov Kleiman (@NFL_DovKleiman) February 5, 2024
(h/t @TomPelissero) pic.twitter.com/0Np44iVUns
The promise is an immersive experience not only for the local audience in Las Vegas but also for viewers tuning in to CBS Sports’ broadcast of the Super Bowl event.
The spectacle began with the illumination of a giant Chiefs helmet and a player profile featuring star quarterback Patrick Mahomes. Beyond mere graphics, the Exosphere has been transformed into a selfie haven. Visitors will be able to pose in front of larger-than-life representations of all 57 Super Bowl rings. It will also display a countdown to the Super Bowl kickoff.
