James Harden, an NBA player, is reveling in a spectacular success with his wine business in China. Ten thousand bottles of his J-Harden wine collection sold out in seconds during a webcast event, an incredible feat. With “Crazy Brother Yang,” a famous Chinese livestreamer, in charge, the event attracted over 2 million people.
This achievement demonstrates the increasing popularity of Harden’s wine collection in China. Both his star power and the success of his livestreaming marketing campaign in the area are reflected in the speed with which his wine bottles sold out. In addition to his basketball skills, Harden has shown that he can make a huge influence in the commercial world through his foray into the wine industry, especially in the booming Chinese market.
James Harden reveals future plan for his wine label
James Harden’s first year in the wine business has been met with widespread acclaim around the world. The NBA player was overjoyed to hear about the tremendous interest in J-Harden Wines on sites like TikTok and social media. The California Cabernet Sauvignon, California Red Blend, and Prosecco in the wine collection have quickly gained popularity outside of their home country of the United States in places like Canada, China, Japan, Malaysia, and the Philippines.
While in China, Harden hosted a number of promotional events to highlight the adaptability of the brand. Notable achievements include selling over 10,000 bottles in less than 10 seconds during a broadcast. All 16,000 bottles destined for China went fast.
Harden, the owner of a minority-owned firm, strives to lower the price of fine wine so that more people can enjoy it. He uses the wine label as part of his larger business strategy, promoting it at his Houston restaurant and linking it to the fundraising activities of his Impact 13 Foundation. Despite his achievements, James Harden is not content with his current position and aims to continue selling his wines and injecting new life into the wine business.
Harden recently made $150k in 10 seconds on livestream
NBA player James Harden was astounded when, in a matter of seconds, 10,000 bottles of his own brand of wine were purchased by Chinese fans, demonstrating the enormous power of livestreaming in a basketball-loving nation like China. Harden promoted his James Harden brand wine at a livestream event sponsored by internet sensation Crazy Brother Yang, which attracted a massive audience of 15 million viewers.
$150,000 in just 10 seconds 😲
That's how much $$$ James Harden made today from selling Chinese Fans wine on a live video.
10,000 orders x $14.99 = $150,000 pic.twitter.com/0jpHJV5luk
— Andrew Petcash (@AndrewPetcash) August 16, 2023
As orders came in at a rate that surprised even Harden, Yang said, “Show me.” Yang ended sales after only 14 seconds, at which point he had received 5,000 orders and made $300,000 in lightning-fast revenue.
A multibillion-dollar sector that combines entertainment and e-commerce, livestream shopping in China has recently exploded. Harden’s massive fan base in China and the popularity of basketball in the country are on full display in this once-in-a-lifetime opportunity.
